Levi’s
DREAM IN DENIM
Around 95 percent of dreams are forgotten by the time a person gets out of bed. Maybe if dreams came true, we would never forget them.
What we can inspire with denim, what we can make out of denim, is only limited by the depths of your imagination. What’s your blue-jean denim dream?
Kenny Chesney the Dreamer
In 2007, a little known artist named Taylor Swift was set to open for Kenny Chesney. Then, she was pulled from the set because a beer company became a sponsor. So, Kenny Chesney wrote Taylor a massive check, and she used this money to pay her band, and purchase tour buses - fueling her dream. In honor of the man who makes dreams come true we are working with Kenny Chesney to develop a line of denim cowboy hats.
The Met Exhibition - Dreams and Denim
Dreams come to life in all kinds of ways, just ask Freddie Krueger. Se horrifique! But we’re not hear to make the nightmares come true, we’re here to show you what dreams can look like. That’s why we’re partnering with the Metropolitan Museum of Art to showcase artists like Salvador Dali who use dreams as inspiration, and artists who use denim as a medium.
Without a pair of comfortable work pants, would we have the Hoover Dam? How about the first inter-continental railroad? The Golden Gate Bridge? The answer is likely, yes. But, to honor the workers who bled and sweat in denim work jeans, we are paying homage by displaying a pair of original Levi’s jeans at notable construction projects. At the Space Needle - a pair of jeans, fluttering from the point at the top of the spire like a flag.
Hoover Denim
#denimdreams
To encourage people to write down their wildest dreams, we will be introducing a hashtag that users will add when documenting their midnight journeys. Sometimes, the best ideas come from our dreams. At the end of the week we will post the craziest five dreams on our socials alongside an AI rendering of the scene.
There’s no better feeling than when someone acknowledges your dream, maybe they even share a similar one, sometimes, it is hard to tell. Not anymore. Not with custom engraved belt buckles. Now, your dream will be proudly displayed right below the most important piece of a dreamer - their guts.
Your Next Dream is…
Belt it to the World
Vending machines, kiddie rides, gumball dispensers, and now, dream dispensers. Picture this: a four-foot pair of jeans, an irresistible glowing button, and dream suggestions. Travel ideas, culinary urgings, aspirations on a small slip of paper- the dream dispenser is eager to show you your next dream, your next achievable lean into life!